Personal data (usually referred to as "data" in the following) will only be processed by us to the extent necessary and for the purpose of providing a functional and user-friendly website, including its contents and the services offered there.

According to art. 4 point 1. Regulation (EU) 2016/679, i.e. the Basic Data Protection Regulation (hereinafter referred to as the "DSGVO"), shall be deemed to be "processing" any transaction carried out with or without the aid of automated procedures or any such series of transactions in connection with personal data, such as the collection, organisation, sorting, storage, adaptation or modification, reading, querying, use, disclosure by transmission, dissemination or any other form of provision, comparison or linking, restriction, deletion or destruction.

With the following data privacy policy we inform you in particular about the type, scope, purpose, duration and legal basis of the processing of personal data, insofar as we decide either alone or together with others about the purposes and means of the processing. In addition, we inform you below about the third-party components we use for optimisation purposes and to increase the quality of use, insofar as third parties process the data on their own responsibility.

 

Our data privacy policy is structured as follows:

I. Information about us as responsible persons
II. Rights of users and persons concerned
III. Information on data processing

 

I. Information about us as responsible persons

 

Responsible provider of this website in the sense of data protection law is:

Heinrich Kreeb GmbH & Co. KG
Steinbeisstrasse 20
73037 Göppingen
Deutschland
Tel.: +49-(0)7161-9274-0
Fax: +49-(0)7161-9274-14
E-mail: info(at)kreeb.com

 

II. Rights of users and persons concerned

Concerning the data processing described in more detail below, users and data subjects have the right to

• confirmation of whether data concerning them are processed, information on the data processed, further information on data processing and copies of the data (cf. also Art. 15 DSGVO);
• correction or completion of incorrect or incomplete data (cf. also Art. 16 DSGVO)
• to the immediate erasure of the data concerning them (cf. also Art. 17 DSGVO), or, alternatively, if further processing is required pursuant to Art. 17 para. 3 DSGVO, to the restriction of processing pursuant to Art. 18 DSGVO;
• on receipt of the data concerning them and provided by them and on transmission of this data to other providers/responsible parties (cf. also Art. 20 DSGVO);
• upon complaint to the supervisory authority if they are of the opinion that the data concerning them are processed by the provider in violation of data protection provisions (cf. also Art. 77 DSGVO).

In addition, the provider is obliged to inform all recipients to whom data have been disclosed by the provider about any correction or deletion of data or the restriction of the processing which takes place on the basis of Articles 16, 17, para. 1, 18 DSGVO. However, this obligation shall not apply if such notification is impossible or involves a disproportionate effort. Notwithstanding this, the user has a right to be informed about these recipients.

Users and data subjects also have the right to object to the future processing of data concerning them in accordance with Art. 21 DSGVO, provided that the data is processed by the provider in accordance with Art. 6 para. 1 lit. f) DSGVO. In particular, an objection to data processing for the purpose of direct advertising is permissible.

 

III. Information on data processing

Your data processed when using our website will be deleted or blocked as soon as the purpose of storage ceases to apply, the deletion of the data does not conflict with any legal storage obligations and no other information on individual processing procedures is provided below.

 

Server Data

For technical reasons, in particular to ensure a secure and stable Internet presence, data is transmitted to us or to our web space provider via your Internet browser. With these so-called server log files, the type and version of your Internet browser, the operating system, the website from which you switched to our Internet presence (referrer URL), the website(s) of our Internet presence that you visit, the date and time of the respective access as well as the IP address of the Internet connection from which our Internet presence is used are collected.

The data collected in this way is temporarily stored, but not together with other data.

This data is stored on the legal basis of Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the improvement, stability, functionality and security of our Internet presence.

The data will be deleted after seven days at the latest, unless further storage is required for evidentiary purposes. Otherwise, all or part of the data will be excluded from deletion until an incident is finally resolved.

 

Cookies

a) Session-Cookies

We use so-called cookies on our website. Cookies are small text files or other storage technologies that are stored on your end device by the Internet browser you use. These cookies process certain information about you, such as your browser or location data or your IP address.

This processing makes our website more user-friendly, effective and secure, as the processing enables, for example, the reproduction of our website in different languages or the offer of a shopping basket function.

The legal basis for this processing is Art. 6 Para. 1 lit b.) DSGVO, insofar as these cookies process data for contract initiation or contract execution.

If the processing does not serve to initiate or process a contract, our legitimate interest lies in improving the functionality of our Internet presence. The legal basis is then Art. 6 para. 1 lit. f) DSGVO.

When you close your Internet browser, these session cookies are deleted.

b) Third party cookies

If necessary, our website may also use cookies from partner companies with whom we cooperate for the purpose of advertising, analysis or the functionalities of our website.

Please refer to the following information for details, in particular for the purposes and the legal basis of the processing of such third-party cookies.

c) Disabling Cookies

You can prevent or restrict the installation of cookies by settings within your Internet browser. You can also delete cookies that have already been saved at any time. However, the steps and measures required depend on the Internet browser you are using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. With so-called flash cookies, however, processing cannot be prevented via the browser settings. Instead, you need to change the setting of your Flash player. The steps and measures required for this also depend on the flash player you are using. If you have any questions, please also use the help function or documentation of your Flash Player or contact the manufacturer or user support.

Should you prevent or restrict the installation of cookies, however, this may lead to the fact that not all functions of our Internet presence are fully usable.

 

Contact inquiries / contact possibility

If you contact us via contact form or e-mail, the data you provide will be used to process your request. Providing the data is necessary for processing and answering your inquiry - without their provision we cannot answer your inquiry or, if necessary, only to a limited extent.

The legal basis for this processing is Art. 6 para. 1 lit. b) DSGVO.

Your data will be stored in our EDP system and be compared with any data previously stored about you. The data will be used exclusively for internal purposes and will not be passed on to third parties. An exception is our subsidiary bi-flex Birkenstock GmbH & Co. KG, Champagne 9, 42781 Haan-Gruiten as well as the commercial agents contracted with us. This is necessary in order to advise you in the best possible way about our products and their applications and to be able to inform you about new products and applications if required. In accordance with your statutory rights (see Section II), you can object to this use at any time or arrange for the data to be deleted.

 

Google Analytics

We use Google Analytics on our website. This is a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter only called "Google".

Through certification according to the EU-US privacy shield ("EU-US Privacy Shield")

www.privacyshield.gov/participant

Google guarantees that the EU's data protection regulations will also be observed when processing data in the USA.

The Google Analytics service is used to analyse the usage behaviour of our website. The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the analysis, optimization and economic operation of our Internet presence.

Usage and user-related information, such as IP address, location, time or frequency of the visit to our website, are transmitted to a Google server in the USA and stored there. However, we use Google Analytics with the so-called anonymisation function. With this function Google shortens the IP address already within the EU or the EEA.

The data collected in this way is in turn used by Google to provide us with an evaluation of the visit to our website and the usage activities there. This data can also be used to provide other services related to the use of our Internet presence and the use of the Internet.

Google states that it will not connect your IP address to other data. In addition, Google provides under

policies.google.com/technologies/partner-sites

further information on data protection law, e.g. on the possibilities to prevent the use of this data.

In addition, Google offers under

tools.google.com/dlpage/gaoptout

a so-called deactivation add-on together with further information. This add-on can be installed with most popular Internet browsers and offers you further control over the data that Google collects when you visit our website. The add-on informs Google Analytics' JavaScript (ga.js) that information about visits to our website should not be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analysis services. Whether and which other web analysis services are used by us, you will of course also find out in this data privacy police.

 

Google AdWords with conversion tracking

In our website we use the advertising component Google AdWords and the so-called conversion tracking. This is a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter only called "Google".

Through certification according to the EU-US privacy shield ("EU-US Privacy Shield")

www.privacyshield.gov/participant

Google guarantees that the EU's data protection regulations will also be observed when processing data in the USA.

We use the conversion tracking for the targeted advertising of our offer. The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the analysis, optimization and economic operation of our Internet presence.

If you click on an ad placed by Google, the conversion tracking we use stores a cookie on your device. These so-called conversion cookies expire after 30 days and do not serve your personal identification.

If the cookie is still valid and you visit a specific page of our website, both we and Google can evaluate that you clicked on one of our ads placed on Google and that you were then forwarded to our website.

Google uses the information collected in this way to compile statistics for us about visits to our website. In addition, we receive information about the number of users who clicked on our advertisement(s) as well as about the pages of our Internet presence that are subsequently called up. Neither we nor third parties who also use Google AdWords will be able to identify you in this way.

You can also prevent or restrict the installation of cookies by making the appropriate settings in your Internet browser. At the same time, you can delete cookies that have already been saved at any time. However, the steps and measures required depend on the Internet browser you are using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support.

Furthermore, Google also offers under

services.google.com/sitestats/en.html

policies.google.com/technologies/ads 

policies.google.com/privacy

provides further information on this topic and in particular on the possibilities of preventing the use of data.

 

Google Remarketing or "Similar target group" component of Google

We use the remarketing or "similar target group" function on our website. This is a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter only called "Google".

Through certification according to the EU-US privacy shield ("EU-US Privacy Shield")

www.privacyshield.gov/participant

Google guarantees that the EU's data protection regulations will also be observed when processing data in the USA.

We use this feature to serve interest-based, personalized advertising on third-party websites that also participate in Google's advertising network.

The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the analysis, optimization and economic operation of our Internet presence.

To enable this advertising service, Google stores a cookie with a sequence of numbers on your terminal during your visit to our website via your Internet browser. This cookie records both your visit and the use of our website in anonymous form. However, personal data will not be passed on. If you subsequently visit the website of a third party who in turn also uses the Google advertising network, advertising may appear that refers to our website or our offers there.

To permanently disable this feature, Google provides for the most popular Internet browsers via

support.google.com/ads/answer/7395996

a browser plugin.

Likewise, the use of cookies from certain providers, e.g. via

www.youronlinechoices.com/uk/your-ad-choices

or

www.networkadvertising.org/choices/

can be deactivated by opt-out.

Cross-device marketing may allow Google to track your usage across multiple devices, so you may see interest-based, personalized advertising even when you switch devices. However, this requires that you have agreed to link your browsing history to your existing Google Account.

Google offers more information about Google Remarketing at

policies.google.com/technologies/ads

 

Source: Sample Data Privacy Policy Statement provided by the Law Offices of Weiß & Partner translated with the help of www.deepl.com.

 

 

KREEB uses products and services for analysis and marketing purposes, which are provided by Visable GmbH (www.visable.com) in cooperation with them. To that end, pixel-code technology is used to collect, process and store data in order to create at least pseudonymised, but where possible and sensible, completely anonymous user profiles. Data collected, which may initially still include personal data, is transmitted to Visable or is collected directly by Visable and is used to create the aforementioned user profiles there. Visitors to this website are not personally identified and no other personal data is merged with the user profiles. If IP addresses are identified as personal, they are immediately deleted. You can object to the processing operations described with future effect at any time: Exclude visitor recording (Note: Link sets a 1st-party cookie for an opt-out)